Linkit makes origin work online with a story
Linkit considered the challenge of selling a commodity with provenance,
to create an online brand, invested with the wisdom of generations.
Farming can’t be done online but after the harvest everything else can.
LALELA asked Linkit to develop a brand that emphasised the provenance of its ‘Single Estate’ quality and took the story of generations of experience of sustainable soil husbandry online, to reassure buyers across the EU of shared values, the highest levels of technical expertise and huge capacity, with a sales office in London to make enquiries easy and quick, to deal with documentary letters of credit etc.
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Making it work online.